Online surveys
Groups created Google form surveys with thoughtful questions based on the results of the interviews that they had already conducted, and could potentially fill in the missing gaps in their research. Links to each group’s surveys:
- Tell us how much of a mess you are!
- What’s your type?
- The road less travelled
- Clear your headspace
- Stressed out when you veg out?
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After curating questionnaire’s Prof.Armstrong took the class through presentations about user testing and brand voice.
User testing 101 (quicknotes):
- What do you want to get out of testing?
Understand your goals - Research relevant product information
Look into the history, the potential future, competitor analysis - Understand your users
Look into their demographic, locations, user patterns - Define a successful outcome (individually, then as a group)
- Who is your biggest competition?
- There are different types of user testing:
Natural, Scripted, Decontextualised, Hybrid - There are different types of tasks:
Direct (technical) with clear instructions and Scenario (use case) which is more realistic - A closed task has a defined success or failure
- An open-ended task is conducted to determine how your user behaves
- Card sorting is an exercise that gives you insight on how your user might categorise activities into groups. It will help you name different sections of your app.
- MVP or minimum viable product is the minimum your app can do to be its most functional self.
