Final exercise – App
Students approach this final exercise over the next few weeks in groups, acting as a functioning start-up. The worksheet separates this exercise into 4 main sections:
- Part One: Define/Research/Brainstorm
Identifying a need, a target audience, creating a mission statement and a brand identity - Part Two: Costs/Market Strategy
Staff, structure, location, investment, budget and value proposition - Part Three: Build
Architecture, Skeleton, Wireframe - Part Four: Evaluate/Test
User testing
Keep in mind the 5 planes of user experience:
- Strategy
- Scope
- Structure
- Skeletal
- Surface
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In this class, students wrote down individual ideas for an app on post-it notes and stuck them on the wall. These ideas were clustered into larger themes that came out of these individual ideas – Pets, Music, Art & Design, Food, Health & Safety, Sustainability, Language & Typography, Organisation, Social and Travel.
Students then wrote their initials on 2 ‘decision dots’ (round colored stickers) and placed these on them on the 2 ideas they would most like to work on as a final app for this class.
By process of elimination, groups were formed based on which ideas got the largest number of decision dots. The students that wrote the post-its that were chosen, pitched their ideas to the rest of the class, and the final groups that formed were, an app for:
- travel
- vegan & vegetarian food spots
- identifying typography in public spaces
- mental health
- pets
The rest of class was spent in groups discussing Part One of the exercise.
