Brand Voice/Proto.io

Brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. It’s true: The personality of your brand is determined, in large measure, by the words you use and the sentences you write. So let’s get started creating an authentic voice for your brand. Colors palettes are part of the brand voice because it can convey the users and clients.

Here a good example of how to use brand voice and UX.

http://blog.invisionapp.com/brand-voice-and-ux-a-starter-guide/

Proto.io

Proto.io has expanded to allow users to prototype apps for anything with a screen interface, Proto.io utilizes a drag and drop user interface (UI) and does not require coding.  Also, you can sync Sketch App with Proto.io, every artboard can be imported as an individual screen, preserve layers and group and updated assets so the interaction and animations. More sources you can find in the “RESOURCES TAP”.

 

https://proto.io/

 

 

 

Investors Plan

This class is based on how to work with and  Investor Plan for a new company.  This new task is part of the new project. Every group has to add a plan. This plan consists of mission statement target market, marketing, and promotion, distribution and promotion, cost, goals, competitions, and so on. For this reason, every group at the end of the quarter will bring a page with this requirements. This part of the project makes realize to the students that this project can be real (out of the classroom).

Another part of the process on this part it is the interaction of the app. We took as an example Don Norman and the “Norman Door”. It is important to think that we are designing for people and not for us. We have to think about what is our goal as a company to help our audience to understands the onboarding of the final outcome. This video is an approach of what Don Norman can teach us about the human center design.

“The Design of Every Things” by Don Norman, ready to download.

 

 

 

 

Working day 2

MISSION STATEMENT:

Class 1

Serif Sheriff

To design an app that is easy to use and beneficial, allowing for those who are looking for a type to get the option of paying for it by providing similar fonts for free. Inspired by Shazam, the design of Serif Sheriff allows you to save fonts on your profile, share them with friends, and easily find a font you desire to use.

BTHRM

Help! has a core purpose of making public bathrooms and their amenities more widely available while also bringing attention to the lack of private and clean bathrooms worldwide.

Undecided

Trying to get users to understand and enhance mental health and happiness in their life.

Type Hound

Creating an App that not only identifies typefaces but also creates a networking program in accessibility and creativity, which connects users between type collection on a mobile platform, to a desktop software (Primarily in condition with Adobe CC).

Class 2

Pethang

PetHang exists to connect pet owners and animal lovers. We provide a multi-faceted platform for finding dog walkers and pet sitters, as well as scheduling pet play-dates. We believe in the therapeutic power of animals and strive to foster these heartwarming experiences within our communities.

Scribe

Our mission is to build a community of authors and readers that support one another.

Travel App

This app provides our users with a “one-stop-shop” platform for finding the most affordable vacations, travel planning, transportation, and lodging, cancelling out any need for other travel-based apps.

Parking Spot APP

The purpose of our app is to decrease the frustration of finding parking by decreasing the time spent searching, worrying, and fumbling for change.

Also in this time, Professor Armstrong presented the process to choose a name. In this last projects, students will choose a name for their an App. For this reason, this is a good opportunity to search the price of how much cost to build an app. Here some links:

How much does it cost to build an app?

https://www.applicoinc.com/blog/much-cost-build-app/

How much to make an App?

http://howmuchtomakeanapp.com/?session_timed_out

How much does it cost to build an app?

https://www.otreva.com/calculator/#

37signals: Feature Bloat vs. Business Bloat

http://onstartups.com/tabid/3339/bid/147/37signals-Feature-Bloat-vs-Business-Bloat.aspx

5 Whys of Feature Bloat

http://product.hubspot.com/blog/the-5-whys-of-feature-bloat

5 Ways Product Managers Can Avoid Feature Bloat

“Does This Feature Make My Product Look Fat?” 5 Ways Product Managers Can Avoid Feature Bloat

In the points, 6-10 of the project incentive the students to think big. For this reason, the professor suggested checking the website “Lean Startup” so they can have an idea that this project can be more that exercises for the class.

http://theleanstartup.com/

Research Day!!

According to the last class, students create new ideas to start with the last APP design of the quarter. Every group had to research during the weekend so they can have a support and new ideas to start to work. There are 5 groups in the morning.

2 groups will design an app that can help users to discover typefaces.

1 group will design an app related to bathrooms. This app will help users to find a bathroom when they need.

1 group will design an app related to fitness. Only for people who wants to be healthy.

1 group will design an app related to mental health.

Part 1

In this class, students have to need to solve and discover the main goal of the app. For this, students have to create questions that it will be in surveys so they can collect data related to final outcome. In this part of the project, every group has to found out competitions, pro, and cons. And how their app can difference between others apps that have the same purpose.

Presenting Ideas for the Last Project

New ideas for the last project of the quarter!!

In this day, the class was divided in two. The first part of the class was the final presentation of the GAME APP. Most of the group did a good job, presenting their final work. It was fun to see their final outcome and see how the students come with new ideas to improve their work as a part of the process. In addition, every group showed knowledge of the software that was taught in past classes.

The second part of the class was dedicated to writing new ideas for the final project. Most students presented ideas based on what they want to do and some wrote of what the app store lack. For example, some students’ ideas app for food truck in Savanah, an app for good news, an app to recognize typefaces, an app to download novels, and app to find bathrooms.

First Group

  

 

 

Second Group

 

 

 

Work, work, work

Today is WORKING DAY, what means everyone is working hard in their APP. So, they can present and outstanding presentation next class. The importance of this day is refined the final app. Some groups were searching for the right colors and typefaces for the final outcome.

Final Project

Professor Armstrong presented the Final Project App Design. For this project, students have to define an idea, create and app, look for competition that the app will have. Next class students will discuss their idea.

 

 

Working Day/Prototyping/Sketch Party

Today, student work in class with theses software Sketch, Marvel, Adobe XD, Illustrator, and Photoshop. So, they can apply these new skills to the final presentation. In most groups divided responsibilities. some students worked in the design the interface and other worked in the interaction of the new app. Every group improved their app according to the past class.

Also, in this class students were able to learn and apply new software such as Sketch and Marvel with different types of extensions such GIF Students have the opportunity to put into practice this new skill.

   

Pitch

Presentation

Students had the first pitch in class. In this moment of the class, students showed how and why the want to do this game. They used 3 personas as references, they include qualities and quantities factors. In this presentation, students were able to explain the games in a way that everyone in the class can understand the onboarding of the game.

These are some suggestions according to the professor.

Important: Put income level as a part of the story of the personas.

These are the name of the analogs games groups. Also, this is the feedback according to the professor.

Dirty Minds

The problem with the process of how to play the game.

Add-On boarding of the game it is important to bring it to the game

Please fix the structure of the game with the wireframe. Think about how to generate a new idea for the game.

Never Have I ever

The Biggest Problems it has some many rules. Also, it is really hard to contain a full hand of cards.

Challenges: Add colors in the cards and make these colors to make a contrast.

Scattergories

 Add the explanation in the overview. Add the one page miss it.

Jenga

Testing the wireframe with your friends or roommate because it is a 3D prototype.

Second group

Exploding Kitten

Good wireframe, but test the game and make the button bigger.

Taboo

Test the game has to test it with another user

Magic

Explain the game quickly. Keep the landscape for the interface it makes more sense that way.

Uno Attack

Personas that you know

Challenge for every group

They have to test it the game with their friends.