Identify a persona/user of their product. For this reason, students must write about this to tell a story about the user journey and how it is related to the product. Identify the demographic (location and age) factor that can influence the persona. Demographics is divided in qualitative (psychographics- hobbies- internet- brands- values- morals) and quantitative (Income- age- education- sex- numeric).
Questions:
- What is my persona?
- Who buys the product?
- Who uses the product?
Check the old work from past students for inspiration.
For the final presentations, students can use pictures to tell the journey of the persona for the presentation. In addition, the story should be honest and realistic. In this way, students can work with a realistic purpose focusing in the persona.
Homework
- Final Presentation of this exercise should be 5-10 minutes long
- Bring analog games.
